Founder and CEO of Markitors, a digital marketing company that connects small businesses with customers – and has a good time doing it. I cringe when prospective clients ask for references. Why? Because I hate taking away our clients’ time. Clients ...


John Greathouse (@johngreathouse) is an investor and serial entrepreneur. He also teaches entrepreneurship at University of California at Santa Barbara. What would you do if you opened a UPS envelope and there was nothing inside? Friends of mine, who ...


Honors is Hilton's global loyalty program. Mark Weinstein explains why it's about far more than just filling empty rooms.


Marketing technology startup mParticle has raised $35 million in Series C funding. The funding round was led by Harmony Partners and included previous investors Bain Capital Ventures and Social Capital. The company has raised a total of $76 million ...


Digital transformation is a relatively recent phenomenon defining an entirely new era, comparable to the industrial revolution of the early 1800s. Driven by technology, digital transformation is an underlying shift in the way live, work and communicate.


Customers expect fully personalized brand experiences every time or they’ll walk. But with marketing analytics, you can figure out what they want before they do, deliver it, and cement their loyalty. Join our latest VB Live event to learn what data to ...


Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of marketing’s contribution to the business are changing, shaking up the world of B2B marketing. Our strategies no longer focus ...


Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included ...


Butler Shine Stern & Partners has traded Mini for Mitsubishi. The Sausalito, California-based independent agency, which resigned the U.S. Mini account in March, will take over as Mitsubishi's agency of record for creative, social and digital duties after a ...


In 2017, digital marketing is essential to success for any business. Even industries that were slow to go online, like manufacturing, now find the ROI they can achieve from digital marketing is many times more than what’s possible using traditional ...


In 2017, digital marketing is essential to success for any business@ Even industries that were slow to go online, like manufacturing, now find the ROI they can achieve from digital marketing is many times more than what’s possible using traditional @@@

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