Julia McCoy earned her place as a top-30 worldwide content marketer two years ago. She’s the author of two bestsellers on the topic, the creator of an online course and the founder of a content agency – Express Writers. Today, her agency is about to ...


What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the ...


Do sharks ever stop swimming? Probably not, right? But for one reason or another, some of us just stop working hard once we learn enough to do ok in business. Listen, if you want to be truly successful in growing your business, you never stop learning from ...


Daniella Vitale stepped into her role as chief executive of Barneys New York in early 2017 as a slew of headlines reported falling store revenues at retailers nationwide and shifting consumption patterns. Barneys felt the pain at its stores. The privately ...


Organic search and email are the two main channels that drive the most traffic to websites. According to a research by Conductor, 51 percent of people discover websites through email marketing. Of course, unlike other platforms, such as social media and ...


Whether you're selling technology that will revamp an entire business's IT infrastructure, or a business helping consumers buy a home, a long sales cycle requires different approaches to marketing strategy. At the end of the day, the decision-maker needs ...


Millennials have emerged as a demographic with over $200 billion in purchasing power, but over 55 percent are skeptical of big luxury brands that they believe have “lost their personal feel,” according to new research from Mindshare — indicating ...


Ever thought of selling US$0.50 microwave covers from Alibaba.com on Amazon.com for US$12.00? What about sitting on a beach here in Jamaica and sourcing cold weather door strips to sell online during the bad winter months in North America? After starting ...


Sales and marketing leaders can help drive value for their organizations by working more closely together on customer engagement, measurement, talent, and technology. As digital technologies give companies new ways to communicate with consumers throughout ...


While it seems like marketing and sales should naturally go together like everything else in the list above, the truth is that in many companies these two teams are often at odds. This is a struggle I’ve seen in business of all sizes, from million dollar ...


While it seems like marketing and sales should naturally go together like everything else in the list above, the truth is that in many companies these two teams are often at odds@ This is a struggle I’ve seen in business of all sizes, from million dollar @@@

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