You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise.


No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for ...


Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile ...


Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.com Jerame Thurik. (Axiom Photo) — Check out this Concur connection. Jerame Thurik, a former chief marketing officer at the ...


On January 11, Facebook announced a return to their Newsfeed values. In 2016, the News Feed values were defined as an emphasis on family and friends, a platform for all ideas, authentic communication, user control over their experience, as well as ...


Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or sketch of the project specs, and then adjusting their approach as they learn more ...


From strategy to tactics and everything in between, there are so many things marketers can do to optimize their influencer marketing campaigns. But what about the execution of the content itself? How do you optimize it to perform? Honestly, it’s actually ...


You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The first quarter of 2018 has passed without extraordinary stories of success from entrepreneurs (or much weren’t covered in the news), but tech giants -Facebook ...


Adam Silver, the NBA commissioner who by all accounts has been very supportive of the WNBA and seems to want to do his best to make it thrive, sparked a debate on Friday when he mentioned on ESPN’s Get Up! one problem he thinks the league is having: It ...


Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember the brand commercials you may have seen this past April. According to Statistic Brain, 89 million people ...


Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral@ If you want some examples, just remember the brand commercials you may have seen this past April@ According to Statistic Brain, 89 million people @@@

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